Vittoria Gozzi joined the panel of the conference Digital Acceleration: human, business and sustainability organized by siderweb, SAP Italia e Regesta. In the webinar led by Lucio Dall’Angelo, some of the steel industry key players debated the themes of innovation and digital humanism. After the welcome greetings by Emanuele Morandi, president of siderweb, Oscar Farinetti, entrepreneur, author and founder of Eataly and Green Pea, introduced the discussion with a speech about the change of paradimg and the digital humanism. The following roundtable discussion was focused on digital and technological acceleration and the need for the steel sector to be more attractive for young digital talents. Together with Vittoria Gozzi, other key players of the steel industry shared their experiences and visions: Bertha Bazzoffia, Sales Director SAP Italia, Barbara Beltrame, Vice President of Confindustria and member of the Board Gruppo of AFV Beltrame, Roberto de Miranda, member of Executive Committee of ORI Martin. Recalling her first steps in the companies of Duferco Group and the creation of the startup incubator Wylab, Vittoria Gozzi shared her passion for digital entrepreneurship.
The theme of the digital entrepreneurship has always got my attention. Founding a sport startup incubator was a beautiful experience. It taught me a lot, especially for the relationships with digital entrepreneurs and startup founders, guys who launch innovative technologies and test business models every day on the market.Later on, explaining the meaning of digital innovation for a highly differentiated group as Duferco, she highlighted the long-term work to enhance the enormous amount of data gathered from the commercial and industrial process.
In a highly differentiated group as Duferco, the level of digital and technological skills is very different: some companies and divisions base their competitive advantage and strength on digital processes, others, though being more traditional, have understood that digitization can help them keep their competitiveness. When I and my brother joined the company, we built a task force, which is now a company itself, to give a digital support to the different divisions of the Group. Through a preliminary analysis we had indeed assessed a huge difference between companies with advanced digital skills and others needing a strong support. Therefore, the first goal of Duferco Dev was to fill the gap. It was a long work, but now we have a homogeneous level and a consistent database and can start the second phase: extract value out of data. We are indeed creating a data scientists team to work on machine learning algorithms and support strategy.